At United Food Brands, we are reshaping the future of FMCG.
Through our own brands and partnerships with creators, innovators & manufacturers, we bring tomorrow’s food and drink to shelves today.
Faster, Smarter & Stronger.
The UK'S MOST Plugged-in FOOD COMPANY
The Three Ways We Win
Our Own Brands
We don’t follow trends, we build them. From concept to shelf, we develop and scale our own brands designed to lead in emerging food and drink categories.
Distribution Partnerships
We partner with established brands and manufacturers to unlock the UK market. With deep retail relationships and operational expertise, we deliver growth across multiple channels.
Creator Collaborations
We bring the world of social influence into FMCG. By partnering with creators and innovators, we launch brands that connect directly with consumers and drive cultural relevance at retail scale.
THE NEXT WAVE
Our latest innovations and partnerships shaping the future of FMCG
SPUDBROS® Sauces
We have partnered with the SpudBros to bring their signature flavours into a new range of sauces. They have built a huge following for bold, comfort led food and this collaboration turns that energy into products people can use every day. The sauces are full of character, built for dipping, drizzling or smothering on a jacket potato.
SIDEs® iced coffee
We have teamed up with the Sidemen to launch Sides Iced Coffee, a ready to drink range built with the world's biggest creator group. Their reach and creativity, paired with our retail know how, makes this a brand built for real momentum. The result is a brand that feels fresh, playful and ready to grow quickly as it hits shelves.
GALAXY® CROISSANTS
We are bringing Galaxy Croissants to retail, adding one of the UK’s most loved chocolate brands to our licensed bakery range. After the success of our Mars and Milky Way croissants, this launch gives shoppers another indulgent option that feels instantly familiar.
Latest News & Insights
Hallo® is everywhere this Christmas
Hallo Deutsche Bäckerei is spreading festive cheer even further this year with brand new listings in Tesco, Sainsbury’s, Nisa and Booker. The UK’s favourite stollen is now popping up in even more baskets, bringing all the cosy, buttery, fruit-packed goodness of traditional German baking to shoppers nationwide.
The Nation’s Favourite Waffle, Again
Waffle Amour® is the UK’s number one sugar waffle brand, and we are very proud of it. Our golden, pearl-sugar waffles continue to win over shoppers who want something sweet, simple and properly made. With more fans picking them up each year, this little Belgian classic has become a big UK favourite. And we are only getting started.
A Stellar Landing for Milky Way® Croissants
Milky Way Croissants have officially touched down in Tesco and we couldn't be more excited. This launch marks a big moment for our licensed bakery range, bringing another well loved brand into the croissant aisle. After all, who can resist a pastry that is quite literally out of this world?
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