UK'S MOST Plugged-in
FOOD COMPANY
At United Food Brands, we are reshaping the future of FMCG. Through our own brands and partnerships with creators, innovators & manufacturers, we bring tomorrow’s food and drink to shelves today.
Faster, Smarter & Stronger.
The Three Ways We Win
Discover our featured and new brand offerings.
Our Own Brands
We don’t follow trends, we build them. From concept to shelf, we develop and scale our own brands designed to lead in emerging food and drink categories.
Creator Collaborations
We bring the world of social influence into FMCG. By partnering with creators and innovators, we launch brands that connect directly with consumers and drive cultural relevance at retail scale.
Distribution Partnerships
We partner with established brands and manufacturers to unlock the UK market. With deep retail relationships and operational expertise, we deliver growth across multiple channels.
THE NEXT WAVE
Our latest innovations and partnerships shaping the future of FMCG
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Hallo Deutsche Bäckerei
Hallo Deutsche Bäckerei, made in Germany, delivers authentic seasonal bakery to UK consumers. Now established as the UK’s No.1 stollen brand, Hallo has secured nationwide listings and built a strong reputation as the festive leader in stollen and Baumkuchen.
SIDEMEN iced coffee
In collaboration with the Sidemen, the UK’s biggest creator group with over 20 million YouTube subscribers we will be launching Sides Iced Coffee into the UK market. Combining creator influence with retail expertise, the brand is set to secure high-profile listings and rapid growth, positioning Sides as one of the most exciting new entrants in the iced coffee category.
MARS CROISSANTS
We partnered with Mars to launch Galaxy and Milky Way croissants in the UK. With rapid rollout across major retailers, the range has achieved nationwide penetration, strong repeat purchases, and consistent consumer demand. UFB continues to drive category growth by combining household brands with bakery innovation
OUR BRANDS & PARTNERSHIPS
Showcasing the best in the UK
Success Stories Unveiled
Explore our impactful brand growth stories.
SIDES Coffee Partnership
We partnered with SIDES to bring their iced coffee range to the UK market. By combining our distribution expertise with their brand power, we’ve secured strong listings and delivered rapid growth across retail.
Food & Drink Expo
At the Food & Drink Expo, we showcased our diverse brand portfolio to industry leaders. The exhibition allowed us to connect with new partners, strengthen retail relationships, and drive opportunities for expansion.
Oreo & Milka Distribution
As trusted distributors of Oreo and Milka, we ensure these global favourites reach UK consumers at scale. Our tailored logistics and retail strategies keep these iconic brands thriving in a competitive market.
Latest News and Insights
Stay updated with our recent launches and events.
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News
Hallo Deutsche Bäckerei launches in Tesco & Sainsbury’s
Hallo Deutsche Bäckerei, the UK’s No.1 stollen brand made in Germany, has secured new listings in Tesco and Sainsbury’s. Building on strong festive performance, this expansion cements Hallo as the leading seasonal bakery choice for UK consumers.
Manraaj Rai
Aug 2025
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Events
Sides Coffee showcased at Anuga 2025
Sides Coffee, the creator-led iced coffee brand from the Sidemen, will be exhibited at Anuga 2025. The showcase highlights UFB’s role in bringing disruptive, influencer-backed brands to international FMCG audiences.
Jenna Smith
Aug 2025
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Updates
United Food Brands completes rebrand
United Food Brands has unveiled its refreshed brand identity. The rebrand reflects UFB’s evolution into a next-generation FMCG partner, combining owned brands, distribution partnerships, and creator collaborations under one modern, unified vision
Richard Reeves
Aug 2025
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